Analysis of Service Quality Gap between Perceptions and Expectations of Service Recipients using SERVQUAL Approach in Selected Hospitals in Golestan Province
Background and purpose: Services quality is an important factor of satisfaction, as well as a remarkable tool for marketing to achieve the competitive differentiation and promotion of customer's loyalty. The present study was aimed to analyze the quality gap using SERVQUAL approach at selected...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mazandaran University of Medical Sciences
2018-03-01
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| Series: | علوم بهداشتی ایران |
| Subjects: | |
| Online Access: | http://jhs.mazums.ac.ir/browse.php?a_code=A-10-579-2&slc_lang=en&sid=1 |