Is CSR Embedded in the System of Corporate Innovation Objectives? Evidence from Poland

• Main Authors: Tomasz Gołębiowski, Małgorzata Lewandowska
• Format: Article
• Language: English
• Published: Publishing House of the University of Economics in Katowice 2015-10-01
• Series: Journal of Economics and Management
• Subjects: Corporate Social Responsibility (CSR); Competitive advantage; Innovations
• Online Access: https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_22/03.pdf

The purpose of this article is to investigate the positioning of CSR-related objectives within the structure of corporate innovation objectives of firms. The study is based on firm level data from Polish wave of Community Innovation Survey for 2008-2010. Analysis shows that CSR-related innovation objectives are aimed at building cost-based competitive advantage. Moreover, we show that better performing innovators indicate higher importance of CSR-related objectives than less successful innovators. Finally, we argue that the lowest importance of CSR-related objectives in whole structure of innovation objectives for all studied Polish innovating firms indicates that CSR is still not fully embedded in their corporate strategies.