The Perception of Usefulness: Iranian Customers’ Evaluation of Customer Reviews
Over the last decade, the retail industry has had a phenomenal growth. All figures show their success and efficiency and many studies have shown the role of customer reviews in encouraging ambivalent purchasers to buy items online. There have been numerous studies on why people read and trust these...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2018-01-01
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| Series: | Cyberspace Studies |
| Subjects: | |
| Online Access: | https://jcss.ut.ac.ir/article_64634_4a48b32b5605e799f6f389f3500a29ec.pdf |