An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing
Tobacco is considered a high-risk product, associated with multiple illnesses and representing an indisputable threat for Public Health. Amongst the measures proposed by the World Health Organisation and the European Commission for controlling its use, is the employment of health warnings about the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2010-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=7 |