Portuguese Consumers’ Green Purchase Behavior: An Analysis of its Antecedents and a Proposal of Segmentation

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Bibliographic Details
Main Authors: Paulo Ribeiro Cardoso, Maria van Schoor
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2017-06-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3229