Perancangan Model Data Warehouse dan Perangkat Analitik untuk Memaksimalkan Proses Pemasaran Hotel: Studi Kasus pada Hotel Abc
The increasing competition in hotel business forces every hotel to be equiped with analysis tools that can maximize its marketing performance. This paper discusses the development of a data warehouse model and analytic tools to enhance the company's competitive advantage through the utilization...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-06-01
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| Series: | ComTech |
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| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2731 |