Consumer Considerations for the Implementation of Sustainable Packaging: A Review

Packaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, clim...

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Bibliographic Details
Main Authors: Ziynet Boz, Virpi Korhonen, Claire Koelsch Sand
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/6/2192
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spelling doaj-e1f2be04fdd14a61b8249a658fa0725c2020-11-25T03:10:44ZengMDPI AGSustainability2071-10502020-03-01126219210.3390/su12062192su12062192Consumer Considerations for the Implementation of Sustainable Packaging: A ReviewZiynet Boz0Virpi Korhonen1Claire Koelsch Sand2Department of Agricultural and Biological Engineering, The University of Florida, 1741 Museum Rd., Gainesville, FL 32611, USAPackage Testing and Research Ltd., Myyrmanni Shopping Centre, Iskoskuja 3 A 19, 01600 Vantaa, FinlandPackaging Technology and Research, LLC, PO BOX 865, Stillwater, MN 55082, USAPackaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, climate change, and other contemporary challenges are influencing the packaging industry. Barriers such as value chain complexities and negative consumer attitudes due to the economic, social, and environmental demands of sustainable behaviors can discourage companies from the implementation of more sustainable packaging. Hence, packages with improved sustainability may never make their way into the marketplace. However, the next generation of sustainable solutions can be motivated by efforts that fuel a positive consumer attitude towards sustainable packaging. In order to direct efforts, a clear understanding of consumer dynamics in ecological material preferences, willingness to pay, recycling, and factors impacting sustainable behaviors are essential. The objective of this work is to (i) explore the definitions, the impact of sustainable packaging in the value chain, and consumer behavior theories; (ii) review current practices, factors affecting sustainable behaviors, and consumer testing methods; (iii) present three distinct case studies on consumer preferences and value perceptions on bio-based cellulose materials and the impact of on-label claims and pre-evaluation education in consumer preferences; and (iv) to reveal the research gaps and opportunities for consumer research and suggest strategies for stakeholders to communicate packaging sustainability to consumers.https://www.mdpi.com/2071-1050/12/6/2192sustainable packagingconsumer researchattitudesbehaviorsustainable development
collection DOAJ
language English
format Article
sources DOAJ
author Ziynet Boz
Virpi Korhonen
Claire Koelsch Sand
spellingShingle Ziynet Boz
Virpi Korhonen
Claire Koelsch Sand
Consumer Considerations for the Implementation of Sustainable Packaging: A Review
Sustainability
sustainable packaging
consumer research
attitudes
behavior
sustainable development
author_facet Ziynet Boz
Virpi Korhonen
Claire Koelsch Sand
author_sort Ziynet Boz
title Consumer Considerations for the Implementation of Sustainable Packaging: A Review
title_short Consumer Considerations for the Implementation of Sustainable Packaging: A Review
title_full Consumer Considerations for the Implementation of Sustainable Packaging: A Review
title_fullStr Consumer Considerations for the Implementation of Sustainable Packaging: A Review
title_full_unstemmed Consumer Considerations for the Implementation of Sustainable Packaging: A Review
title_sort consumer considerations for the implementation of sustainable packaging: a review
publisher MDPI AG
series Sustainability
issn 2071-1050
publishDate 2020-03-01
description Packaging sustainability concepts have co-evolved with the increasing incorporation of the principles of sustainable development at various levels within industrial and organizational platforms. Currently, pollution from plastics, packaging-related waste, declining air, soil, and water quality, climate change, and other contemporary challenges are influencing the packaging industry. Barriers such as value chain complexities and negative consumer attitudes due to the economic, social, and environmental demands of sustainable behaviors can discourage companies from the implementation of more sustainable packaging. Hence, packages with improved sustainability may never make their way into the marketplace. However, the next generation of sustainable solutions can be motivated by efforts that fuel a positive consumer attitude towards sustainable packaging. In order to direct efforts, a clear understanding of consumer dynamics in ecological material preferences, willingness to pay, recycling, and factors impacting sustainable behaviors are essential. The objective of this work is to (i) explore the definitions, the impact of sustainable packaging in the value chain, and consumer behavior theories; (ii) review current practices, factors affecting sustainable behaviors, and consumer testing methods; (iii) present three distinct case studies on consumer preferences and value perceptions on bio-based cellulose materials and the impact of on-label claims and pre-evaluation education in consumer preferences; and (iv) to reveal the research gaps and opportunities for consumer research and suggest strategies for stakeholders to communicate packaging sustainability to consumers.
topic sustainable packaging
consumer research
attitudes
behavior
sustainable development
url https://www.mdpi.com/2071-1050/12/6/2192
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AT clairekoelschsand consumerconsiderationsfortheimplementationofsustainablepackagingareview
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