The Identity Constitution of the Craft Beer Consumer in the City of Fortaleza (Brazil)

With the transformation of the market into a provider of relevant symbolic resources, individuals like to demonstrate consumer goods that reflect their values and shared lifestyles. Thus, the aim of this study is to define identity profiles of craft beer enthusiasts based on their consumption practi...

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Bibliographic Details
Main Authors: João Gonçalves Menezes, Minelle E. Silva, José Sarto Freire Castelo
Format: Article
Published: FUCAPE Business School 2020-01-01
Series:BBR: Brazilian Business Review
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