Brand extensions’ influence on brand image : empirical study on Bodrex’sbrand

Brand extensions’ influence on brand image : empirical study on Bodrex’sbrand

Bodrex’s manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex’s brand image. The objective of this research is to examine the influence of Bo...

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Bibliographic Details
Main Authors: M. Rifqi Rokhman, Sampurno, Suci Paramitasari S.
Format: Article
Language:English
Published: Universitas Gadjah Mada 2010-01-01
Series:Indonesian Journal of Pharmacy
Subjects:
brand extension
brand image
Bodrex
innovativeness
Online Access:http://indonesianjpharm.farmasi.ugm.ac.id/index.php/3/article/view/360

Internet

http://indonesianjpharm.farmasi.ugm.ac.id/index.php/3/article/view/360

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