Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants

U.S. collegiate apparel is a $4 billion market in which cotton and polyester made by conventional production methods account for 85% of materials used. Sustainable cotton made collegiate apparel offers a new opportunity for cotton made by novel and sustainable production methods to enter and replace...

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Bibliographic Details
Main Authors: Ting Chi, Jenisha Gerard, Alison Dephillips, Hang Liu, Jing Sun
Format: Article
Published: MDPI AG 2019-06-01
Online Access:https://www.mdpi.com/2071-1050/11/11/3126