Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study of the Key Determinants
U.S. collegiate apparel is a $4 billion market in which cotton and polyester made by conventional production methods account for 85% of materials used. Sustainable cotton made collegiate apparel offers a new opportunity for cotton made by novel and sustainable production methods to enter and replace...
Main Authors: | Ting Chi, Jenisha Gerard, Alison Dephillips, Hang Liu, Jing Sun |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-06-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/11/11/3126 |
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