Modified SERVQUAL model and effects of customer attitude and technology on customer satisfaction in banking industry: mediation, moderation and conditional process analysis

Banks are very important financial services sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world. The objective of this research is to analyse the effects of perceived value and customer trust, and role of technology in banking servi...

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Bibliographic Details
Main Authors: Rizwan Raheem Ahmed, Jolita Vveinhardt, Dalia Štreimikienė, Muhammad Ashraf, Zahid Ali Channar
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-10-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/1266