INVESTIGATION OF MARKETING TECHNOLOGIES IN THE INNOVATION PROCESS OF ROCKET AND SPACE INDUSTRY

In this article we have studied the use of marketing technologies in the innovation process of enterprises of rocket and space industry. The present study specifies the relevance of chosen research topic, as well as the essence of marketing innovations at the enterprises of rocket and space industry...

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Bibliographic Details
Main Author: K. B. Dobrova
Format: Article
Language:Russian
Published: Nauka 2016-11-01
Series:Modernizaciâ, Innovaciâ, Razvitie
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/392