Investigating How Female Consumers Organize and Sort Health Food Package Information: A Card Sorting Perspective

Grounded on organization of information, this study used card sorting method to investigate female consumers’ preferred classification scheme, and adopted in-depth interview method to identify the organizing rules they lived by. The results of card sorting analysis were able to identified 14 categor...

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Bibliographic Details
Main Authors: Fang-Yu Chiou, Ming-Hsin Phoebe Chiu
Format: Article
Language:English
Published: National Taiwan University 2017-12-01
Series:Journal of Library and Information Studies
Subjects:
Online Access:https://jlis.lis.ntu.edu.tw/files/journal/j45-6.pdf