Marketing orientation of tour operators on the European travel agency market
The article addresses implementing the marketing concept to the activities of travel agency market entities using the example of tour operators. The issues of the essence of marketing orientation and the stages of its development are presented. Then, theoretical information on the functioning of the...
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| Format: | Article |
| Language: | English |
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Military University of Land Forces
2020-12-01
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| Series: | Scientific Journal of the Military University of Land Forces |
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| Online Access: | http://zeszyty-naukowe.awl.edu.pl/gicid/01.3001.0014.6067 |