Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism
Promoting corporate social responsibility (CSR) and co-creation has become a crucial relationship marketing strategy for the banks. This research empirically investigates how banks’ CSR activities generate positive customer responses in the form of co-creation, customer−company i...
Main Authors: | Ali Raza, Amer Saeed, Muhammad Khalid Iqbal, Umair Saeed, Imran Sadiq, Naveed Ahmad Faraz |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-03-01
|
Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/6/2525 |
Similar Items
-
Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty
by: Salihah Khairawati
Published: (2019-12-01) -
Evaluation of Customer Loyalty Implementations By Consumers
by: Ahmet UYAR
Published: (2018-03-01) -
Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention
by: Bader Almohaimmeed
Published: (2019-11-01) -
A discourse on research into customer loyalty / Vartotojų lojalumo tyrimų diskursas
by: Neringa Vilkaitė, et al.
Published: (2011-07-01) -
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)
by: Mohammad Moosakhani, et al.
Published: (2012-06-01)