A People’s Choice: Persuasive Strategies in the Scottish Independence Referendum

On 18 September 2014 Scottish citizens had to decide whether they would like to continue being part of the United Kingdom or not by answering the question: "Should Scotland be an independent country?". Two years before, both the Yes Scotland and the Better Together campaign started to buil...

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Bibliographic Details
Main Authors: Carlota M. Moragas-Fernández, Arantxa Capdevila Gómez
Format: Article
Language:English
Published: Athens Institute for Education and Research 2015-10-01
Series:Athens Journal of Mass Media and Communications
Subjects:
Online Access:http://www.athensjournals.gr/media/2015-1-4-1-Fernandez.pdf