Understanding the Effect of Corporate Social Responsibility on Consumer Purchase Intention
Modern corporate social responsibility (CSR) has many names, such as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship and corporate social m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2011-07-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2011DoddSupa.pdf |