Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2016-04-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/browse.php?a_code=A-11-449-1&slc_lang=en&sid=1 |