Gender identities in e-shop perfume descriptions

Perfume descriptions serve as an important persuasive tool in fragrance advertising. Scents traditionally elude clear verbal description, yet perfumes are nowadays frequently sold online, with no direct olfactory experience on the part of the consumer at the point of purchase. The products are thus...

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Bibliographic Details
Main Authors: Nemčoková Katarína, Kráľová Zdena, Holíková Aneta, Sampey Daniel P.
Format: Article
Published: Sciendo 2021-06-01
Series:Topics in Linguistics
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