Attention and information acquisition: Comparison of mouse-click with eye-movement attention tracking

Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head...

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Bibliographic Details
Main Authors: Steffen Egner, Stefanie Reimann, Rainer Höger, Wolfgang H Zangemeister
Format: Article
Published: Bern Open Publishing 2018-11-01
Series:Journal of Eye Movement Research
Online Access: