Marketing Communication of the Catholic Church – a Sign of the Times or Profanation of the Sacred?

The Catholic Church – though in popular opinion it is sometimes treated as a stronghold of conservatism, traditionalism, suspicion of progress and novelty, it changed significantly in the second half of the 20th century and continues to change its attitudes, especially in terms of the use of social...

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Bibliographic Details
Main Authors: Gawroński Sławomir, Majkowska Ilona
Format: Article
Language:English
Published: Sciendo 2018-06-01
Series:Studia Humana
Subjects:
Online Access:https://doi.org/10.2478/sh-2018-0007