Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages
This paper presents data for the estimation of TV viewers’ response to sponsor messages embedded in live sports broadcasts. The data were obtained from 11 participants who each watched a full live broadcast of a 2018 soccer World Cup group stage match in a laboratory. Viewer-related data include par...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-10-01
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| Series: | Data in Brief |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340921005655 |