A Reputation Bootstrapping Model for E-Commerce Based on Fuzzy DEMATEL Method and Neural Network

A Reputation Bootstrapping Model for E-Commerce Based on Fuzzy DEMATEL Method and Neural Network

Reputation evaluation plays an important role in determining the credibility of online entities. Especially in e-commerce systems, consumers usually give priority to this indicator when choosing vendors. Reputation bootstrapping, which can determine the default reputation value of new entities, is s...

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Bibliographic Details
Main Authors: Yan Wang, Liqin Tian, Zhenguo Chen
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
BP neural network
causal relationship
critical success factor
DEMATEL
fuzzy sets
reputation bootstrapping
Online Access:https://ieeexplore.ieee.org/document/8694843/

Internet

https://ieeexplore.ieee.org/document/8694843/

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