How can human-centered design build a story-based video intervention that addresses vaccine hesitancy and bolsters vaccine confidence in the Philippines? A mixed method protocol for project SALUBONG

Introduction Since the onset of a dengue vaccine controversy in late 2017, vaccine confidence has plummeted in the Philippines, leading to measles and polio outbreaks in early 2019. This protocol outlines a human-centered design (HCD) approach to co-create and test an intervention that addresses vac...

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Bibliographic Details
Main Authors: Mark Donald C. Reñosa, Kate Bärnighausen, Mila F. Aligato, Maria Paz Demonteverde, Nicanor de Claro III, Marianette Inobaya, Maya Adam, Rachel P. Chase, Shannon A. McMahon
Format: Article
Language:English
Published: BMJ Publishing Group 2021-06-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/11/6/e046814.full