The Impact of Social Media Marketing on Customer Inspiration and Customer Purchase Intention: A Case Study on Kabul-Afghanistan Telecom Industry
Purpose – This study investigates the impact of social media marketing on customer inspiration and customer purchase intention in the telecommunication sector of Afghanistan. Design/methodology/approach – For examining the mentioned purpose, empirical research was conducted on the telecommunicati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2020-10-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/2020/vol.12_issue.3_article34.pdf |