Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies h...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2016-06-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-403/ |