Elements of the mechanism of the interaction subject in channel of the marketing Элементы механизма взаимодействия субъектов в каналах сбыта

In article are considered theoretical and methodical aspects of the use of marketing the interaction when marketing system management of the enterprise. The main attention is spared separation mechanism element of the interaction subject (the business structures) in channel of the marketing, buildin...

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Bibliographic Details
Main Authors: Shtal Tatyana V., Dobroskok Yuliya B.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-10-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2012/10_0/17_22.pdf