MILK WITH INCREASED CONCENTRATION OF MELATONIN PACKAGING FACTORS ON CONSUMER PURCHASE INTENTION
The conjoint analysis of factors was used employed to develop a label for the packaging of milk with increased concentration of melatonin. Three factors were selected with three or two levels for the assembly of packaging: packaging design (“blue design with stars and pouring milk”, “white without d...
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Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)
|Series:||Revista do Instituto de Latícinios Cândido Tostes|