MILK WITH INCREASED CONCENTRATION OF MELATONIN PACKAGING FACTORS ON CONSUMER PURCHASE INTENTION
The conjoint analysis of factors was used employed to develop a label for the packaging of milk with increased concentration of melatonin. Three factors were selected with three or two levels for the assembly of packaging: packaging design (“blue design with stars and pouring milk”, “white without d...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)
2014-02-01
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| Series: | Revista do Instituto de Latícinios Cândido Tostes |
| Subjects: | |
| Online Access: | http://www.revistadoilct.com.br/rilct/article/view/303/284 |