Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP
Today, electronic commerce is one of the key issues of almost any business. Electronic commerce is defined as the exchange between surroundings Including organization and people; the exchange which is based on information technology. Electronic commerce promotes communication and economic openness i...
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doaj-ffac92b26253436a8871c3fb62a418ff2020-11-24T20:48:18ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912011-03-0137195422608Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANPLaya Olfat0Farzaneh KHosravani1Reza Jalali2دانشیار گروه مدیریت صنعتی، دانشگاه علامه طباطبائی، تهران، ایراندانشجوی کارشناسی ارشد مدیریت صنعتی دانشگاه تربیت مدرس، تهران، ایراندانشجوی کارشناسی ارشد مدیریت صنعتی دانشگاه علامه طباطبائی، تهران، ایرانToday, electronic commerce is one of the key issues of almost any business. Electronic commerce is defined as the exchange between surroundings Including organization and people; the exchange which is based on information technology. Electronic commerce promotes communication and economic openness in national and international levels; electronic commerce changes the way a business works and therefore transforms traditional markets into new forms. Internet shopping is one of the new methods of purchasing. This method entails so many advantages and includes a great amount of buying and selling all around the world. Since our country has moved toward that way, identification of factors influencing buying on the internet would help fulfilling this movement. In this paper, effective factors on the internet shopping would be introduced and then by use of Group Fuzzy ANP Technique, the factors’ priorities will be defined. We concluded that risk of shopping is the most important factor identified. Among other important conclusions we came to is that consumers consider it useful internet shopping and confide in it.https://jibm.ut.ac.ir/article_22608_5ddab7916e96559afc2fa74613ba9783.pdfElectronic commerceFuzzy ANP TechniqueInternet Shoppingranking |
collection |
DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Laya Olfat Farzaneh KHosravani Reza Jalali |
spellingShingle |
Laya Olfat Farzaneh KHosravani Reza Jalali Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP مدیریت بازرگانی Electronic commerce Fuzzy ANP Technique Internet Shopping ranking |
author_facet |
Laya Olfat Farzaneh KHosravani Reza Jalali |
author_sort |
Laya Olfat |
title |
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP |
title_short |
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP |
title_full |
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP |
title_fullStr |
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP |
title_full_unstemmed |
Identification and Ranking Effective Factors on the Internet Shopping use of Fuzzy ANP |
title_sort |
identification and ranking effective factors on the internet shopping use of fuzzy anp |
publisher |
University of Tehran |
series |
مدیریت بازرگانی |
issn |
2008-5907 2423-5091 |
publishDate |
2011-03-01 |
description |
Today, electronic commerce is one of the key issues of almost any business. Electronic commerce is defined as the exchange between surroundings Including organization and people; the exchange which is based on information technology. Electronic commerce promotes communication and economic openness in national and international levels; electronic commerce changes the way a business works and therefore transforms traditional markets into new forms. Internet shopping is one of the new methods of purchasing. This method entails so many advantages and includes a great amount of buying and selling all around the world. Since our country has moved toward that way, identification of factors influencing buying on the internet would help fulfilling this movement. In this paper, effective factors on the internet shopping would be introduced and then by use of Group Fuzzy ANP Technique, the factors’ priorities will be defined. We concluded that risk of shopping is the most important factor identified. Among other important conclusions we came to is that consumers consider it useful internet shopping and confide in it. |
topic |
Electronic commerce Fuzzy ANP Technique Internet Shopping ranking |
url |
https://jibm.ut.ac.ir/article_22608_5ddab7916e96559afc2fa74613ba9783.pdf |
work_keys_str_mv |
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