The Role of Brand Identity in the Implementation of Integrated Marketing Communications (IMC) by Advertising Agencies
This thesis seeks answers to a fundamental question relating to the field of marketing communications: How does one implement Integrated Marketing Communications (IMC)? It is almost 30 years since Integrated Marketing Communications (IMC) first aroused the interest of researchers. In that time a sig...
Main Author: | Bibby, David Neil (Author) |
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Other Authors: | Marshall, Roger (Contributor), Hyde, Ken (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2016-11-10T22:52:56Z.
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Subjects: | |
Online Access: | Get fulltext |
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