Christianity Sells and the Advertiser's Toolbox: The Work of Christian Cultural Markers in Television Advertisements
"The work of the advertisement is not to invent a meaning for [a product], but to translate meaning for it by means of a sign system we already know" (Williamson, 1978, p. 25). Television advertisements are cultural texts that employ cultural capital in the meaning-making process of promot...
Main Author: | Gould, Melissa (Author) |
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Other Authors: | Johnson, Rosser (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2017-05-10T02:02:27Z.
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Subjects: | |
Online Access: | Get fulltext |
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