Connecting through cultural values - Glocal strategies for eco-tourism
While culture research is extensive, there are still areas that have not yet been thoroughly explored. One such area is the connection between culture and environmental sustainability as drivers for purchase intention. Both cultural values and environmental sustainability values have been identified...
Main Author: | |
---|---|
Other Authors: | , |
Format: | Others |
Published: |
Auckland University of Technology,
2018-04-24T04:35:49Z.
|
Subjects: | |
Online Access: | Get fulltext |