Public Relations Evaluation in the Eyes of New Zealand Practitioners
The aim of this research is to examine New Zealand public relations practitioners' perception and application of evaluation in their practice. Evaluation is a highly topical issue amongst practitioners as a result of the increasing pressure for public relations to prove its value. International...
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| Format: | Others |
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Auckland University of Technology,
2018-11-18T21:33:14Z.
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| Online Access: | Get fulltext |