Data as Currency: Consumer Vs. Marketer Insights into the Value of Private Data
Data is one of the most powerful resources in the digital world. Marketers and businesses such as mobile application platforms could not provide their services without utilizing the consumer, geographic, and usage data they collect. On the other hand, consumers seem unwilling to give up using digita...
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Format: | Others |
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Auckland University of Technology,
2019-04-18T00:05:40Z.
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Online Access: | Get fulltext |