Data as Currency: Consumer Vs. Marketer Insights into the Value of Private Data

Data is one of the most powerful resources in the digital world. Marketers and businesses such as mobile application platforms could not provide their services without utilizing the consumer, geographic, and usage data they collect. On the other hand, consumers seem unwilling to give up using digita...

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Bibliographic Details
Main Author: Xu, Chao (Author)
Other Authors: Kapitan, Sommer (Contributor)
Format: Others
Published: Auckland University of Technology, 2019-04-18T00:05:40Z.
Subjects:
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