"I'll Look It Up Anyways": The Cyberpsychology of Trust

Why do people trust the first Google result? This research highlights the importance of instant gratification, personalisation and control to understand the evolving future of communication. The study has been designed to uncover interpersonal preferences across modern channels using mixed-methods a...

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Bibliographic Details
Main Author: Cunningham, Jason (Author)
Other Authors: Karmokar, Sangeeta (Contributor)
Format: Others
Published: Auckland University of Technology, 2019-05-13T02:27:41Z.
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