The Implementation of Authentic Strategy in Service Organisations: The Case of Environmental Strategies
This study examines the research question: in what ways do service organisations implement green differentiation strategies in a way to ensure internal stakeholders perceive these as authentic strategies? This research question is examined through an analysis of strategy implementation processes for...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2019-06-27T23:29:28Z.
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| Online Access: | Get fulltext |