APA (7th ed.) Citation

Alzhrany, A., Giroux, M., & Marshall, R. (2019). Brand Equity in Cause-related Marketing: How Does It Influence Consumer Decision-making? An Experiment in Cause-related Marketing. Auckland University of Technology.

Chicago Style (17th ed.) Citation

Alzhrany, Asrar, Marilyn Giroux, and Roger Marshall. Brand Equity in Cause-related Marketing: How Does It Influence Consumer Decision-making? An Experiment in Cause-related Marketing. Auckland University of Technology, 2019.

MLA (8th ed.) Citation

Alzhrany, Asrar, et al. Brand Equity in Cause-related Marketing: How Does It Influence Consumer Decision-making? An Experiment in Cause-related Marketing. Auckland University of Technology, 2019.