NZ Customers' Perceptions of Brand Trust and Trusted Brand Endorsements
The purpose of this research is to understand NZ customers' perceptions of brand trust and trusted brand endorsements. Reader's Digest (RD) is a U.S. based magazine with one of the highest monthly circulation of any periodical across the globe (Augustyn, n.d.). It annually endorses "t...
Main Author: | Gupta, Vyoma (Author) |
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Other Authors: | White, Paul (Contributor), Frommherz, Gudrun (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2019-10-24T22:26:54Z.
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Subjects: | |
Online Access: | Get fulltext |
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