Celebrity Endorsers vs. Social Influencers
The purpose of this research is to measure how effective social influencers and celebrity endorsers are in persuading individuals to like, purchase and/or share information about a brand or specific product. Previous literature has discussed how different source characteristics and endorsers influen...
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| Format: | Others |
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Auckland University of Technology,
2019-11-05T00:05:24Z.
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| Online Access: | Get fulltext |