In Vlogs We Trust: Consumer Trust in Blog and Vlog Content

In the digital age we live in, consumers seek out product information from their online peers via electronic word-of-mouth information platforms such as blogs and vlogs. Vlogs (i.e. video blogs) are typically hosted on online video-sharing sites such as YouTube. Some vloggers attract hundreds of tho...

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Bibliographic Details
Main Author: Lockie, Maree Alice (Author)
Other Authors: Hyde, Ken (Contributor), Waiguny, Martin (Contributor)
Format: Others
Published: Auckland University of Technology, 2019-11-08T01:10:43Z.
Subjects:
WOM
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