Teenagers and Marketing Communication on Instagram

This study aims to determine if teenagers between the ages of 14-16 years are aware of the marketing communication tactics they are exposed to on Instagram. The study focuses on Instagram because it is one of the most recent platforms and is popular among teenagers as it has more features than other...

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Bibliographic Details
Main Author: Ubaid, Ali (Author)
Other Authors: Hyde, Ken (Contributor), Jones, Katharine (Contributor)
Format: Others
Published: Auckland University of Technology, 2020-06-25T03:06:55Z.
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