The use of products to communicate the self: how proficient are young adults
That people use products to create, maintain, and communicate aspects of the self is a well established tenet in the behavioural sciences as is the notion of shared understanding of the meanings associated with such products. Consumer researchers who examine facets of the relationship between the se...
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| Format: | Others |
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Auckland University of Technology,
2011-07-12T04:12:43Z.
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| Online Access: | Get fulltext |