Brand-made children in New Zealand: an interactionist perspective on children's use of social media for interacting with consumer brands
This research set out to explore how children's use of social media affects their interactions with consumer brands. The research goals were formulated to find out how children's use of social media helps them to interact with brands, to learn about brands, how such use interacts with othe...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2015-11-24T05:18:25Z.
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| Online Access: | Get fulltext |