Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...

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Bibliographic Details
Main Authors: Amrahi, Amirul Muidz (Author), Mohd Radzi, Salleh (Author)
Format: Article
Language:English
Published: 2014.
Subjects:
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