Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi
This study aims to determine the effect of brand image on customer loyalty both directly and through customer value on sharia banking operated in the city of Pekanbaru. Data collection was done by using a questionnaire distributed to sharia bank customers in Pekanbaru, Indonesia. The data that have...
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Cawangan Johor,
2020.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |