Profiling the segments of visitors in recreational forests / Nitanan Koshy Matthew, Chin Kee Tom and Velan Kunjuraman
The identification and understanding of the needs of the customers are important. Failure to do such would fail to address the needs of visitors. On the same note, there is a lack of data on visitors' profiles and perceptions on the facilities and services given in the forest. Hence, this study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |