Creating a Long-Term Relationship Between a Museum and its Patrons: Examining Social Media as OPR Tool
This qualitative research study comprised of six case studies explores museums’ practical usage of social media as an organization public relations tool. Analyzing six different museums using both surveys and interviews, this research provides a strategic, theory-based framework for any organization...
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| Format: | Others |
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BYU ScholarsArchive
2020
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| Online Access: | https://scholarsarchive.byu.edu/etd/8463 https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=9463&context=etd |