Essays on Consumer Perceived Ethicality (CPE) of Companies and Brands

Essays on Consumer Perceived Ethicality (CPE) of Companies and Brands

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Following the call for further research on the consumer perspective of corporate ethics, this research sets out to explore and conceptualize the construct of ‘Consumer Perceived Ethicality’ (CPE), referring to consumers’ aggregate and valenced perceptions of a subject’s(i.e., a company, brand, produ...

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Bibliographic Details
Main Author: Brunk, Katja H.
Other Authors: Wiertz, Caroline
Format: Others
Language:en
Published: Universite Libre de Bruxelles 2010
Subjects:
brand perception
qualitative research
impression formation
corporate social responsibility
ethical consumption
corporate ethics
Online Access:http://theses.ulb.ac.be/ETD-db/collection/available/ULBetd-09202010-123703/

Internet

http://theses.ulb.ac.be/ETD-db/collection/available/ULBetd-09202010-123703/

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