An integrated model for m-banking adoption in Saudi Arabia

Yes === Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model...

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Main Authors: Baabdullah, A.M., Alalwan, A.A., Rana, Nripendra P., Patil, P., Dwivedi, Y.K.
Language:en
Published: 2019
Subjects:
TAM
TTF
Online Access:http://hdl.handle.net/10454/17463
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spelling ndltd-BRADFORD-oai-bradscholars.brad.ac.uk-10454-174632019-11-20T03:12:59Z An integrated model for m-banking adoption in Saudi Arabia Baabdullah, A.M. Alalwan, A.A. Rana, Nripendra P. Patil, P. Dwivedi, Y.K. Adoption Intention Mobile banking Saudi Arabia TAM TTF Saudi Arabia TAM Intention Adoption Mobile banking TTF Yes Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model (TAM) and task-technology fit (TTF) model. This is also expanded by considering two additional factors: perceived privacy and perceived security. By using a self-administered questionnaire, the data were collected from a convenience sample of Saudi banking customers from different parts of Saudi Arabia. Findings The main results based on structural equation modelling analyses supported the impact of perceived privacy, perceived security, perceived usefulness and TTF on the customers’ continued intention to use mobile banking. Research limitations/implications The moderation influence of the demographic factors (i.e. age, gender, income level, educational level) was not tested. The data were also collected using a self-report questionnaire; however, it would be more accurate to utilise more statistics from the bank database about the users of m-banking. Originality/value This study represents a worthy attempt to test such novel technology (m-banking) in the KSA where there is a scarcity of literature. A considerable theoretical contribution was also made by integrating the TTF model with the TAM in addition to consider privacy and security in one single model. Moreover, considering both perceived privacy and security in the current model creates an accurate picture about the adoption of m-banking especially as there are a limited number of m-banking studies that have considered privacy and security alongside the TTF model and TAM in the same model. 2019-10-25T23:47:21Z 2019-11-18T09:53:54Z 2019-10-25T23:47:21Z 2019-11-18T09:53:54Z 2019-04-01 2019-01-12 2019-10-25T22:47:27Z Article Accepted manuscript Baabdullah AM, Alalwan AA, Rana NP et al (2019) An integrated model for m-banking adoption in Saudi Arabia. International Journal of Bank Marketing. 37(2): 452-478. http://hdl.handle.net/10454/17463 en https://doi.org/10.1108/IJBM-07-2018-0183 (c) 2019 Emerald Publishing. Full-text reproduced in accordance with the publisher's self-archiving policy.
collection NDLTD
language en
sources NDLTD
topic Adoption Intention Mobile banking Saudi Arabia TAM TTF
Saudi Arabia
TAM
Intention
Adoption
Mobile banking
TTF
spellingShingle Adoption Intention Mobile banking Saudi Arabia TAM TTF
Saudi Arabia
TAM
Intention
Adoption
Mobile banking
TTF
Baabdullah, A.M.
Alalwan, A.A.
Rana, Nripendra P.
Patil, P.
Dwivedi, Y.K.
An integrated model for m-banking adoption in Saudi Arabia
description Yes === Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model (TAM) and task-technology fit (TTF) model. This is also expanded by considering two additional factors: perceived privacy and perceived security. By using a self-administered questionnaire, the data were collected from a convenience sample of Saudi banking customers from different parts of Saudi Arabia. Findings The main results based on structural equation modelling analyses supported the impact of perceived privacy, perceived security, perceived usefulness and TTF on the customers’ continued intention to use mobile banking. Research limitations/implications The moderation influence of the demographic factors (i.e. age, gender, income level, educational level) was not tested. The data were also collected using a self-report questionnaire; however, it would be more accurate to utilise more statistics from the bank database about the users of m-banking. Originality/value This study represents a worthy attempt to test such novel technology (m-banking) in the KSA where there is a scarcity of literature. A considerable theoretical contribution was also made by integrating the TTF model with the TAM in addition to consider privacy and security in one single model. Moreover, considering both perceived privacy and security in the current model creates an accurate picture about the adoption of m-banking especially as there are a limited number of m-banking studies that have considered privacy and security alongside the TTF model and TAM in the same model.
author Baabdullah, A.M.
Alalwan, A.A.
Rana, Nripendra P.
Patil, P.
Dwivedi, Y.K.
author_facet Baabdullah, A.M.
Alalwan, A.A.
Rana, Nripendra P.
Patil, P.
Dwivedi, Y.K.
author_sort Baabdullah, A.M.
title An integrated model for m-banking adoption in Saudi Arabia
title_short An integrated model for m-banking adoption in Saudi Arabia
title_full An integrated model for m-banking adoption in Saudi Arabia
title_fullStr An integrated model for m-banking adoption in Saudi Arabia
title_full_unstemmed An integrated model for m-banking adoption in Saudi Arabia
title_sort integrated model for m-banking adoption in saudi arabia
publishDate 2019
url http://hdl.handle.net/10454/17463
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